“Did you ever turn down a prospect who is seemingly interested in your services?”
Most digital marketers and PPC professionals would take us for an eccentric for asking the same question because come on; how does even make sense to say ‘NO’ to a prospect you have invested so much to lure in?
Well, don’t fret if we say, it does.
Without a hint of doubt, there would hardly be a single agency to say ‘NO’ to a potential client at their doorstep willing to pay a good chunk of money for their professional PPC services.
However, believe it or not, there are times when it would actually benefit you more to turn down a prospect than to accept their request and try to generate revenue from their project.
Don’t get it? Don’t worry, we will justify the whole concept with appropriate points.
But before we explain that one thing we need to clear is there are two ways to refuse a potential client when they ask for your assistance for their pay per click advertising.
1. Say “NO” by telling them that their business is not prepared to dive into PPC.
2. Say “NOT YET”.
Though both responses are ultimately going to sway the prospect away, they imply different meanings. The first response leads your prospect straight towards your competition while the second one turns the potential client into a curious prospect impressed with your honest suggestion.
We will now mention reasons why you should dissuade a prospect and situations when it makes absolute sense to say no.
First, let’s take a look at reasons why you should consider persuading your potential client to wait to integrate PPC into their business:
It’s about your reputation
Most of the businesses, particularly start-ups and small-scale firms, that invest tons of money in unplanned, poorly managed PPC campaigns, generally end up saying they tried but it didn’t work for them, to their PPC service provider.
What’s at risk here is the reputation of the service provider as well as PPC as an advertising approach.
Why let a multitude of SMBs feel that they have been wronged and you mishandled their PPC campaigns when the actual problem was that their business wasn’t ready for PPC in the first place.
It will boost customer loyalty
No matter how counter-intuitive it sounds to refuse a prospect telling them they’re not yet prepared for PPC, it can help build the prospects’ credibility on your business.
You will sure lose a prospect now but a concerned client that appreciates your honest suggestion will return when they’re ready give PPC a try.
If a prospect contacts your business to take on their PPC but you know that it is not the right time for them to start with it, you got to be honest with them without caring about the lead you’re going to lose.
In addition, listed below are a few situations when you should dissuade a potential client from PPC altogether.
➣ The client’s budget is too small.
➣ They have a poorly designed website.
➣ They show up with unrealistic goals and do not intend to negotiate.
➣ They survive on an ineffective marketing strategy and refuse to rethink.
Though clients are all a PPC firm works for, the abovementioned reasons and situations pretty much explain why and when it is better to say no and turn down a prospect instead of tricking them into hiring you for their PPC project while you know its’ not going to work for them at the time.
Moreover, if you’re a business tired of your filed PPC efforts, Inbound Leads can help. A reputed PPC firm located in Sydney, Inbound Leads assists SMBs get started on PPC and get the most out of their investment with genuine advise and expert guidance.