If you are a business owner, your aim is to reach as many people in your target market as possible, right? That simply means you should focus on a variety of marketing channels to market your product & services.

Bing Ads is one of those marketing channels that you should not miss out.

Bing Ads

Bing Ads Marketing is an online advertising platform like Google AdWords. You can use it to display ads on the Bing Advertising Network which includes,, and search engines. Using Bing’s advertising platform, you can also advertise on third party websites and apps.

Advertisers can reap benefit from the obvious fact that fewer people advertise on Bing. This clearly indicates less competition, which in turn leads to better ad positions and lower costs per click.

Let’s find out how advertising on Bing works

Bing Ads Marketing - Inbound Leads

Bing displays ads on the search engine results page based on the searched query. For instance, if you search for a term, “beauty salon Brisbane”, you will find ads for beauty salons in Brisbane on the results page.

Bing conducts an auction to find which ads to show on the search engine results page. This is done whenever a user conducts a search. Below are the factors that Bing considers when deciding whether to display an ad or not and where they should be placed on the page.

  1. Bid: A bid represents the maximum amount which an advertiser is willing to pay for each click. The value of your click is dependent on the bid amount. The higher you bid, the higher value you place to the click. Increasing your bid would mean a more favourable ad position, and this in turn improves the number of clicks on your ad.
  2. Quality Score: Your quality score (QS) changes with the performance of your ad over time. If you want to boost your quality score, you need to work on the following aspects:
  • Keyword relevance: It measures how clickable your ad is compared to your competitors in the auction. This is known as Click-Through-Rate. It is recommended that you should normalise CTR performance for ad position.

Note: The higher the relevancy of your keywords to the users’ words or phrases they use at the time of search operation, the higher will be your ads’ CTR, and so the QS.

  • Landing Page Relevance: It’s not sufficient to find a user to click on your ad. You also need to ensure the relevancy of the content to the users’ needs. For this purpose Bing Ads assigns a score to your landing page.
  • Landing page quality: Bing’s purpose is to provide search users with the exceptional experience. This can be achieved by displaying relevant ads that match with users search and, by limiting users’ exposure to sub-par websites.

Big benefits of Bing

Advertising on a search engine such as Bing has numerous benefits. Here’s a little synopsis on the benefits of advertising on Bing.

  • Expanded reach: Bing allows you to expand your wings and serve a different market than Google. That’s something you should not miss out.
  • Ease of starting: If you have a running Google AdWords account, then it’s very easy to get your Bing account launched. Bing makes it extremely efficient to launch your account as it provides you with the option to import campaigns directly from AdWords.
  • Similar territory: The layout of the Bing Advertising Platform is very similar to AdWords. It’s not like learning an entirely new interface, as in the case with Facebook ads or Twitter.
  • Cheaper traffic: Less competition signifies traffic at cheaper prices. You can get the same keywords at a cheaper rate on Bing.
  • Awesome support: Bing has made a massive impact with their dedicated support teams. Bing understands that they must push to gain ground and it shows in their dedicated support system.


If you are going to spend money on online advertising, it’s recommended that you include Bing Ads to your marketing mix. It offers a fantastic opportunity to reach people you haven’t targeted yet.


Tanuj Rastogi



Top 5 Reasons to Choose PPC Services For Your Business

PPC (pay per click advertising) is gaining popularity as one of the most profitable advertising and marketing channels around. It is crucial for online business success. Businesses should consider PPC advertising as a necessary component for a successful digital marketing campaign.

PP Services

Many business owners undervalue the unparalleled benefits of PPC and as a result they are missing out on a wonderful opportunity to expand their online business fast in a profitable and controlled manner.

Pay per click advertising, offers a fantastic way to reach your potential customers by promoting your products or services. This can be done through Google AdWords, Bing Ads, Facebook Ads or even Twitter promoted tweets.

What is Pay Per Click advertising?

Pay per click advertising also known as paid search advertising forms an important part of Search Engine Marketing. Together with SEO they are considered as the vital ways to target people using search engines such as Google and Bing to find products to buy or general information.

As the term PPC indicates, as an advertiser you are required to pay only when someone clicks your ad. Over the years PPC model has evolved and you may find PPC campaigns using other pricing models such as CPM (pay per thousand impressions) or CPA (pay when a click on the ad leads to a conversion).

Put simply, the general idea behind the PPC is that it enables you to reach targeted audience quickly by specifying who will see your ads (either by mentioning specific keywords or demographic characteristics) and you will pay only when someone performs an action on your advertisement.

Let’s review in more details why PPC advertising is becoming important for start-ups, small businesses or any business that is interested in doing online business.

  • Pay per click offers great and instant exposure

PPC advertising offers enables you to gain a top position for your ads right from the start. You don not have to wait for months to see the results. Once you set up your campaign, your ad will show up within a few minutes and so, you can start getting impressions and clicks.

  • PPC advertising delivers instant targeted traffic

PPC advertising fetches immediate traffic and helps in generating considerable sales within weeks. PPC is recommended for new websites so that you can generate instant targeted traffic for your new business. SEO on the other hand could be a great investment vehicle in your website’s future value, but the huge bottom line results demand months or years.

You can use both strategies in parallel because of their pros and cons.

  • PPC campaigns are cost effective

You may end up draining all your money, if you are not running your PPC campaign carefully. You can improve your chances of making your campaigns profitable by following these simple rules:

  • Start with small campaigns, measure results from the impressions your ads will receive, the no. of clicks, visits and conversions, and then grow.
  • Use innovative ways to lower your CPC costs and try to achieve more with limited budget.
  • Keep adding more sugar as long as it is profitable- It is perhaps one of the most important rule of PPC management: It says you should increase your budget on profitable campaigns and not on those that are not.
  • Spend money only on those keywords that generate profit- PPC gives you the ability to control your budget and spend it on audiences or keywords that are profitable.

  • PPC works well with other digital marketing channels

PPC is that component of your digital marketing strategy that works with other digital marketing channels. For instance, you can try dynamic search ad campaigns and allow PPC tell you those keywords that are a considerable match for your website. PPC can be used to attract more installations for your mobile application. Also, PPC can be used to get more email signups so that you can boost your email marketing campaigns.

  • PPC offers 24/7 advertising

With handsome budget, you can run your ads for 24/7. This simply means anyone can search your products or services in any time. People will be able to see your ad anytime of the day and explore your website. This will ultimately enhance the no. of enquiries for your business.


The take away message from this write up is that PPC services derive real results for almost any industry, and when done right, the benefits of PPC outweigh risks.


Tanuj Rastogi

How Pay Per Click Advertising Can be Valuable to Your eCommerce site?


If you want to generate traffic for your website, you have multiple options: SEO, social media, content, email, forums, webinars, and various other popular sources. But Pay Per Click work wonders when you have a well optimised ad. You won’t find traffic sources as valuable as pay per click, or PPC.

PPC is an advertising model that enables you to send direct traffic to your website. Your site can also be seen in search, as PPC ads are displayed toward the top of search results. This will result in more no. of eyeballs on your product offering.

It’s not necessary that everyone who visits your site will buy your product, but your conversions can be optimised by testing and experimenting with distinctive designs, colours, offers, keywords and so forth.

It’s hard to convert traffic, but it’s easy to target your content. Dynamic search ads can be a game-changer in this regard.

So, if you are curious to know how PPC can enhance the value of your website over long haul, consider the following categories:

  • Diversified Traffic and revenue sources

Prospective buyers look for the distinctive revenue sources of your site. The less no. of revenue channels you have, and the more inclined you are on any one traffic model, the more risk your site may face. The risk of losing revenue.

If you have diversified revenue channels, buyers will value your website more. This simply means if your website is at risk of losing one revenue source, the persistence of backup sources will enable your business to be valued more, thus rendering it more longevity.

If you haven’t yet included PPC to your promotional efforts, you must think about adding it soon.

  • Sales and conversion stats


PPC ads allow automatic tracking. You will be able to log into your account, after you run an ad campaign. You can view all relevant stats to see the performance of your ads. This way you can nail down your conversion rate and cost per acquisition.

Prospective buyers are always interested in these numbers since they want to know the expenses involved in driving revenue. The bottom line is that buyers want to know whether their investment is worthwhile or not. They want to see the numbers associated with conversion and acquisition. And, this collected data will prove invaluable to the sales process.

  • The ability to target better

PPC works nothing less than pushing your ads in front of those who searches for a specific keyword. But in AdWords, for instance, you can upload email list of your customer.

As you gain access to more customer data and get more sales, you can easily refine your targeting by importing this data into your PPC platform. This way you can target look alike or similar audiences. That’s how “remarketing” offers an effective way of gaining lifetime value from your customers.

Dynamic search ads allow you to display your ads based on the content of your site, not just on keywords of your choice. This simply eliminates the need for list of keywords and even landing pages. Thereby, helps in boosting your ROI.

  • Integration with other channels

After gaining the knowledge of how you can leverage your customer list and email for remarketing and targeting purpose, it is important to tell how chances of integration between diverse channels and platforms are going to thrive.

Social media stands as the perfect example. Famous sites like Twitter and Facebook are going to be valuable pertaining to audience building and targeting.


Ecommerce business owners should start considering pay per click advertising seriously. Web application development companies offer PPC services that allow you to reach your target audience that were previously unreachable.


Tanuj Rastogi


Save Money by Advertising on Bing?

Bing Advertising

If you want to grow your online presence, you should certainly consider Bing as a great platform for online advertising. Bing Ads enable you to take advantage of lower cost per clicks and likely convertible traffic.

Bing Ads offer wonderful opportunity to gain competitive advantage by adding additional market share particularly if your competitors are not on Bing. In this post, you will learn how Bing advertising provides you with a competitive edge.

The Yahoo Bing Advertising Network

As the name suggests, Yahoo Bing network is combined advertising platform that includes both Bing and yahoo. By using Bing Ads, you can bid on this network.

Fortunately, the Yahoo Bing advertising network has some strong syndicated partner sites, like Facebook and Amazon, that you will not be able to reach by using AdWords. As per workstream, advertisers can enhance their market reach by around 30% with the help of the Yahoo Bing Ads network.

Some important stats to consider about Bing Ads:

  • 3.5 billion users don’t visit Google (Source: comScore qSearch). This simply indicates that you could probably miss out on a sizable proportion of your target audience if you do not advertise on Bing.
  • As per source (Search Engine Land), out of 39,000 advertisers who formed the sample in research, 55% who used Google for advertising also used yahoo and Bing for advertising. It can be concluded that if you are not advertising on Bing, you could be losing potential sales as your competitors might already be present on Bing.
  • Another significant insight from Bing Ads states that Bing users are more likely to complete a transaction on your site than the average U.K. searcher.

Bings Ads has lower cost as compared to AdWords

Owing to lower competition levels, the cost per click of Bing Ads is quite lower than AdWords. Since less businesses use Bing, there is less competition in ad auctions and hence cost per clicks remain lower than competitive platform such as AdWords. This indicates that if yahoo Bing CPCs are lower than AdWords, you can fetch more clicks for your daily ad spend using same budget.

If you are in a competitive industry such as financial or SEO services, the lower CPC on Yahoo Bing will be beneficial. Another significant advantage of using Bing advertising over Google is that you can achieve a higher ad position at lower cost.

Industries for which Bing Advertising is more beneficial

Bing advertising is for almost any industry that is legal and abides by guidelines of Bing.

There are certain industries for which Bing is well suited, such as the Financial services industries have particularly wide reach on Bing.

Computer and internet verticals can save significantly on their CPCs with Bing. Reason being, advertisers in these industries pay more per click on AdWords than on other competitive platform such as Yahoo Bing ads.

It is seen that advertisers in the shopping or financial service verticals are more likely to be using both Bing and AdWords. You should certainly consider Bing Ads marketing to ensure you stay competitive online.

Is it good to use Bing instead of AdWords?

No, it is advisable to use Bing alongside AdWords, reason being AdWords still has the widest reach.

Getting started with Bing marketing is easy if you are already using AdWords. Thanks to Bing’s robust functionality that allow you to import your AdWords campaigns into Bing.

If you are advertising on Bing, you must prepare yourself for lower click through rates than you may be getting from AdWords. Lower CTR will not have a negative impact on your performance. In simple terms, you should use both Bing Ads and AdWords rather than brining complete replacement with one another in your digital marketing strategy.


Tanuj Rastogi

Why Should you Hire Google AdWords Management Expert?

Google’s popularity with consumers is one of the reasons why most successful businesses that advertise online choose Google AdWords as an advertising platform. It is a fascinating and complex online advertising platform.

Google AdWords more commonly known as Pay per click. PPC is the greatest direct marketing machine of all time. It is a tool to increase your visibility to customers in search engines. Google AdWords is the most popular PPC network today among ecommerce merchants.

In the aggressive world of online marketing, having a beautiful and functional website is only winning half of the battle. The other half is with getting the right people click their way to your site faster and easier. This is where the role of search engine comes in. Hiring Google AdWords experts could have an enormous impact on your business. Investing in AdWords management company could save you time, enabling you to focus on other crucial areas of your business.


Here are some of the interesting reasons that indicate why hiring a professional AdWords management company could be a smart move for your business.

Great ad copy Boosts Conversion

Great ad copy is what converts and give results. Professional Google AdWords management experts are skilled at creating exceptional ad copy. They create ads after careful evaluation of your competitor’s advertising campaign and base their ads on tried and tested methods. Put simply, they understand what works. They will help you get the copy of your ad right, that will ultimately elevate your click through rate and boost conversions. Bad ad copy simply means wasted money on advertising campaigns that end up in low conversions.

Keyword research can be challenging

Nothing could be worse than using wrong keywords as they could lead to poor returns for your campaigns. You could use paid keyword tools but these tools are quite expensive, and you won’t benefit from industrial knowledge of PPC expert, if you think to manage your PPC campaign by yourself.

Creating Great landing pages can be challenging

If your landing page is not up to the mark, your campaign is not going to convert. You should know what a great landing page should look like. Remember, if your landing page is not spot on, you are certainly going to spend more money on conversions. A professional PPC expert understands landing page design and improve conversions via A/B testing to perform comparison of different pages. You can make a dramatic difference in your conversion rate by hiring PPC expert.

Expert Knowledge is Power

By hiring professional AdWords expert, you will find your ads placed exactly where your customers are looking for the kinds of goods and services your company offers. It takes technical know-how to deliver targeted traffic and better AdWords results through better AdWords management. Hiring a knowledgeable and experienced PPC expert can benefit your company significantly. Thus, you will never miss out on a wonderful opportunity to increase sales and business.


Hiring experienced and knowledgeable Google AdWords experts can help you boost conversions and success of your campaigns. Google AdWords expert can prove to be incredibly invaluable asset to your business. So, hire an expert and don’t leave your PPC advertising to chance.


Tanuj Rastogi

Top 5 reasons to Hire an AdWords Expert for your Business

Have you been wondering why you should hire AdWords expert to help you with your Google AdWords campaign? If yes, there are so many reasons to hire a Google AdWords management expert. It takes technical know-how to review every potential facet of your Google AdWords account and deliver targeted traffic. That’s why most companies hire a Google AdWords Management professional.

Here are top 5 reasons to hire a Google AdWords management specialist.

hire specialist

1. An AdWords specialist will ensure better results

If you are thinking to set up your own Google AdWords account and get the best possible results from it, then don’t. Trying to get remarkable results naturally is not a cake walk. AdWords experts set up campaigns that send extremely targeted traffic to your eCommerce website. There are complex potential settings that they adjust to give optimum exposure to your campaigns. Novice will not be able to set up a proper campaign. Only an expert can understand the ins and outs of auction style environment and is able to deliver better results. AdWords experts develop optimised AdWords campaigns that deliver high return on investment.

2. An AdWords management expert will be less expensive in long run

AdWords management professionals can pay for themselves in no time. Google AdWords is a great lead generation online advertising program that helps you to reach targeted customers. You can create custom ads using Google AdWords with lots of customisation options like custom audience, custom budget etc.

By hiring AdWords expert, you are streamlining your company’s campaign and reducing cost. It makes no sense in wasting thousands of dollars in building improper and inefficient campaign. AdWords expert will help you to improve the rate of new clients coming to the business. This will certainly result in a better bottom line in long run.

3. AdWords specialists proactively manage your campaigns.

A static AdWords campaign simply indicates a dead campaign. Your campaign should be active and running, reflecting the data from statistics and analytics. That’s why you need someone who can continually test and track your campaigns. If these campaigns are left alone, then chances are that they will end up costing heavily and get very little results.

4. AdWords Experts will bring new business for you

When the campaign is run properly, it will help you attract new business, and it will do so regularly. Successful campaigns bring in new leads and inquiries, so you will always have new prospects and clients coming through the virtual door. AdWords management experts do everything in their power to drive new business for you.

5. Google AdWords experts allow you to target highly specific searches

Google AdWords is better known for keywords. If your keywords and keyword phrases are more targeted, your ads will be ranked better by Google. Professional AdWords management experts do the smart work by selecting the most optimised, targeted keywords for your campaigns. That’s how you reach to those consumers who are actively looking for products or services you are offering right now.

Concluding Thoughts

Google AdWords is considered as one of the most powerful advertising tools ever created. Using it you can reach your prospective customers, attract traffic to your business, and ultimately boost sales.

The rewards from Google AdWords can be tremendous, if you hire professional AdWords management agency. AdWords Management professionals will do the specialty and technical work for you. But there’s no point in wasting your time and resources in setting up Google AdWords campaign on your own. Starting a marketing strategy without the expert help will only waste your valuable time and money.

Bring Your Business in Front of Your Target Market with Bing Ads

Bing is often overlooked as the “other search engine” but you should consider it for many good reasons. Here’s what you need to Know about Bing Ads.

Bing Ads is the advertising platform you use to display ads on the Bing network, that includes,, and search engines. This platform can also be used to advertise on third party websites and apps owned by Bing. Bing’s pay per click marketing service is quite like Google AdWords and its auction dynamics is identical to the AdWords auction. This clearly means that advertisers on Bing can take advantage from a lack of competition, better ad positions and cheaper cost per click.


It is worth noting that Bing claims to reach 59 million users who are not touched by Google. Bing is known to be 3x cheaper than Google when you see the average CPC. An interesting report revealed by Wordsteam says that their clients have experienced nearly 33% cheaper cost per click as compared to Google, when they used Bing Ads.

If you are already advertising on Google and undecided about running ads on Bing Ads marketing platform, Bing has got something exceptional to offer. You can auto import all your current Google Ads using Bing. Therefore, if you want to examine both the platforms to find which one delivers the best results for your business. You can do it easily.


Lets find out How advertising on Bing is advantageous.

You will be surprised to see the advantages that search engine such as Bing offers to its advertisers. These advantages could supersede the benefits that you may get from offline and even social media advertising platforms.

  • Bing Advertising allows you to make better purchasing decisions

If you are searching the term “Driver Brisbane”, you are likely looking to hire a driver in Brisbane. Advertisers can take early advantage by advertising on Bing. They just need to pay certain amount to bring their website at the top of the search results. This will simply allow those who are searching this service to find you instead of your competitor.

  • You only pay if your ad works

One of the biggest advantages of Bing is that it uses a pay per click advertising model. This means you will be paying only if someone is interested in your ad to click on it. With this facility, you can also set a maximum monthly or even better, daily budget. So, you will remain under your advertising budget.

  • Advanced tracking capabilities

By using Bing’s dashboard, you can see the number of people who saw your ad and those who clicked on it. Bing’s dashboard also shows how much you paid for each click. Everything in one place. Traditional offline media never gave you this opportunity to track ho many people engaged with your advertisement.

  • Lower Cost per click

Since fewer people are using Bing to advertise their offerings, the competition is getting lesser. Less competition leads to better ad position and diminishing cost per click. What could be better than knowing the fact that Bing is more than three times cheaper than Google.

Final word

If you are finding an effective online advertising platform to get your business in front of a new audience, look no further and get your Bing Ads up and running in no time. It’s a great idea to add Bing Ads to the list of advertising tools you use. And, reach out to those who for whatever reason are excluding Google for their online searches.


Inbound Leads