Bring Your Business in Front of Your Target Market with Bing Ads

Bing is often overlooked as the “other search engine” but you should consider it for many good reasons. Here’s what you need to Know about Bing Ads.

Bing Ads is the advertising platform you use to display ads on the Bing network, that includes,, and search engines. This platform can also be used to advertise on third party websites and apps owned by Bing. Bing’s pay per click marketing service is quite like Google AdWords and its auction dynamics is identical to the AdWords auction. This clearly means that advertisers on Bing can take advantage from a lack of competition, better ad positions and cheaper cost per click.


It is worth noting that Bing claims to reach 59 million users who are not touched by Google. Bing is known to be 3x cheaper than Google when you see the average CPC. An interesting report revealed by Wordsteam says that their clients have experienced nearly 33% cheaper cost per click as compared to Google, when they used Bing Ads.

If you are already advertising on Google and undecided about running ads on Bing Ads marketing platform, Bing has got something exceptional to offer. You can auto import all your current Google Ads using Bing. Therefore, if you want to examine both the platforms to find which one delivers the best results for your business. You can do it easily.


Lets find out How advertising on Bing is advantageous.

You will be surprised to see the advantages that search engine such as Bing offers to its advertisers. These advantages could supersede the benefits that you may get from offline and even social media advertising platforms.

  • Bing Advertising allows you to make better purchasing decisions

If you are searching the term “Driver Brisbane”, you are likely looking to hire a driver in Brisbane. Advertisers can take early advantage by advertising on Bing. They just need to pay certain amount to bring their website at the top of the search results. This will simply allow those who are searching this service to find you instead of your competitor.

  • You only pay if your ad works

One of the biggest advantages of Bing is that it uses a pay per click advertising model. This means you will be paying only if someone is interested in your ad to click on it. With this facility, you can also set a maximum monthly or even better, daily budget. So, you will remain under your advertising budget.

  • Advanced tracking capabilities

By using Bing’s dashboard, you can see the number of people who saw your ad and those who clicked on it. Bing’s dashboard also shows how much you paid for each click. Everything in one place. Traditional offline media never gave you this opportunity to track ho many people engaged with your advertisement.

  • Lower Cost per click

Since fewer people are using Bing to advertise their offerings, the competition is getting lesser. Less competition leads to better ad position and diminishing cost per click. What could be better than knowing the fact that Bing is more than three times cheaper than Google.

Final word

If you are finding an effective online advertising platform to get your business in front of a new audience, look no further and get your Bing Ads up and running in no time. It’s a great idea to add Bing Ads to the list of advertising tools you use. And, reach out to those who for whatever reason are excluding Google for their online searches.


Inbound Leads


Not Sure If PPC Can Help? Find Out The Truth Yourself

Businesses today are looking for the fastest way to get connected with users seeking to buy a product or find a service. Interestingly, many business owners have already found a promising platform that can bring conversions to their doorstep. Pay per click (PPC) advertising is that sharpest tool of digital tool box which offers the quickest way to bring ready to buy customers to your website.


You can encounter dramatic results in as little as few days for a fraction of what it costs to place ads in traditional media. When executed right, PPC campaign can accelerate the results you are aiming for, improve your online visibility to your target market, and bring you quality leads. More quality leads will mean more conversions and more conversions will ultimately boost your ROI.

PPC works by following a simple approach of using different search engines and platforms to advertise your products or services whereby advertisers pay fees only when one of their ads is clicked. That’s how targeted traffic comes to your site plus you are not required to pay fee until someone visits your website.

This approach brings targeted traffic to your site and you don’t need to spend money until someone visits your website. Search engines, shopping portals and social media websites use PPC as a standard mechanism for selling advertisement.

Seeing the fierce competition for the visibility in the search results, search engine giants have started their own PPC system like Google’s PPC system called as Google AdWords, While Yahoo & Bing is called Bing Ads. The search engine leaders also have display networks where Google AdSense is the largest, followed by DoubleClick.

Popularity of PPC advertising platform has enabled social networks including Twitter, Facebook, Youtube and LinkedIn to adopt PPC advertising services to commercialize their networks. AdWords is a risk free, most effective but complex PPC advertising vehicle.

By hiring professional AdWords management company, you can perform a complete keyword analysis to target those keywords that are most likely to generate revenue for Client’s business.

Lets find out how PPC can benefit you.


PPC is measurable and trackable

One of the significant benefits of PPC advertising run through AdWords is that it’s measurable and trackable. When you use the AdWords tool in combination with Google Analytics, you can see high-level performance details like impressions, clicks and conversions. You can also obtain readily available stats that show your PPC campaign performance. And so, you can know what kind of traffic and results PPC campaigns are driving for you.

Fast results

PPC offers the fastest way to run an advertising campaign that give instant results. PPC is very efficient when you need to reach out your target audience in the fastest conceivable way. You just need to have a website up and running so you can quickly create an AdWords account, set up ads and run them in the Goggle network to kick start traffic.

Budget friendly

It’s totally up to you how much you pay for a click and how much money to spend for a campaign. Thumb rule says if a campaign is profitable you are safe to spend more money until you achieve your maximum ROI.

Reach the right audience

You have full autonomy to choose where and when your ads will appear depending on several factors like keywords, location, website, device, time and date etc.  The flexibility that you get When running a PPC campaign allows you to market your products and services to the right audience.


PPC targets the right people at the right time. It delivers instant traffic by placing you at top positions on search engines. PPC has phenomenal power to grow your customer base and generate sales in the least possible time.


Inbound Leads

Get Started With Bing Ads to Drive Far-fetched Online Conversions


When you gear up for implementing an aggressive advertising campaign, oftentimes you start with the lion’s share of the market i.e. Google. It stands first with user base of about 64% of search engine users. Bing comes just after the leading search engine powerhouse with about 21% users and Yahoo stands third with 13% user base.

Many business owners and marketers are realizing the benefits of assigning their advertising budgets towards Microsoft’s advertising platform Bing Ads along with setting up PPC advertising campaigns on Google AdWords.

Bing Ads can place your business in the lime light, it represents engaged and active search audience across devices to hit with your advertising message. Competitive advantage of Bing Network is that it allows you to connect with a large customer base, this includes 59 million searchers not reached on Google. Paid search advertising with Bing Ads allows you to reach customers who are interested in your offerings.

Advertising on the Bing Network gives you the opportunity to display your offerings across Microsoft platforms and partner websites in the Bing Network such as Info Space, AOL, and The Wall street Journal.

Get connected with a Global audience with Bing Ads

Bing Ads Marketing allows advertisers to target potential consumers from all around the world. Globally, Bing Network has around 9% market share with 12 Billion Monthly searches. Bing Ads expert teams are working around the world and helping marketers understand how to excel at search marketing globally.

Why should you advertise on Bing? What It does better?

Exceptional benefits of Bing Ads for small business owners

  • Bing brings numerous partners like Xbox, Cortana, Windows 10 and native advertising on MSN, allowing you to advertise on wider advertising spectrum
  • Bing CPCS are reasonably priced enabling you to earn better ad positions along with greater return on investment.
  • Bids adjustment up or down automatically based on device, location and time, allowing you to save time and maintain budget control.
  • Bing Ads experts give personalised advice to help you drive more leads.
  • With ad extensions, you can give consumers more information about your business
  • With Bing Ads, it is possible to seamlessly import Google AdWords campaigns.
  • Bing offers image extensions in addition to a brighter eye catchy text ad. This way you can capture more attention and drive maximum clicks on both tablet and PC.
  • Bing offers shopping Ads that offer marketers with greater control over ad campaigns and resultant engagement. Bing is certain to drive greater ROI for an ecommerce industry. Comparatively reduced costs associated with Bing Ads and eye-catching imagery of the products, Bing has all the requisite qualities of an ideal advertising platform.

The Bottom-line

If you have not given Bing Marketing a whirl in a while or you’re new to PPC, above mentioned reasons will pick your interest well to visit Bing Ads and see what new business and greater ROI you can enjoy within few months of the campaign. Bing is gradually increasing its user base to become on par with Google as advertisers have already started taking Bing advertising platform seriously.


Inbound Leads


Increase your business visibility when customers are searching for you!

PPC services

A successful digital marketing campaign is the one that offers a terrific way to reach your potential customers fast and grow your online business in a profitable manner. Pay per click advertising offers business owners a wonderful opportunity to grow their online business fast.

In simple terms PPC is an online advertising payment model where payment is dependent on qualifying click throughs. It enables you to reach targeted audience fast by specifying who will see your ads and best part is you only pay when someone performs an action on your ad.

Know more about Pay Per Click Advertising

PPC is a part of search engine marketing that allows advertisers to target specific keywords and therefore create ads. These keyword targeted ads are ranked on a SERP, based on matching keyword’s Quality score and maximum cost per click (CPC) bid. The cost of individual keywords determines the CPC, that exist as a part of larger bidding system. This cost can be curbed by adopting proper mechanism and strategy in place, that’s why PPC keyword research is vital for identifying some target keywords.


Extraordinary benefits of PPC

➤ Only Pay for What You Get

Why pay when it is not required? PPC allows you to pay when someone clicks on your advertisement. Right advertisement fetches you an interested targeted potential customer. It gives autonomy to set your budget according to your needs, pause whenever it is needed and up the budget during peak times.

➤ Immediate Results

PPC helps you identify things like whether your site will convert visitors to customers or anything that needs to be changed. You can’t get the desired traffic using methods like SEO or social media as they take time to show desired output.

➤ Retain business

PPC services allows you to showcase your business in front of customers throughout their lifecycle, right from the initial point they consider you to bringing them back for more business.

➤ More Conversions are possible with PPC

The way PPC is tracked and measured, it can tell you which campaigns convert best so that you can work on them only. PPC advertising services allows you to focus in right direction to hit the right target in no time.

➤ Control and Manage

Since PPC is built to target, you get maximum for your money than other with traditional forms of advertising. PPC targets specific people and follow their progress through to purchase- allowing you to measure results in detail.


PPC can be tweaked in real time. You can anytime pause a campaign or push more on another if need arises, Inbound Leads can do it for you. PPC sounds great but its services can be complex to manage, only an expert can appropriately choose which services should be selected for certain products or industries.


Inbound Leads

Times When It is Better to Say NO to a PPC Prospect

“Did you ever turn down a prospect who is seemingly interested in your services?”

Pay per-ClickMost digital marketers and PPC professionals would take us for an eccentric for asking the same question because come on; how does even make sense to say ‘NO’ to a prospect you have invested so much to lure in?

Well, don’t fret if we say, it does.

Without a hint of doubt, there would hardly be a single agency to say ‘NO’ to a potential client at their doorstep willing to pay a good chunk of money for their professional PPC services.

However, believe it or not, there are times when it would actually benefit you more to turn down a prospect than to accept their request and try to generate revenue from their project.

Don’t get it? Don’t worry, we will justify the whole concept with appropriate points.

But before we explain that one thing we need to clear is there are two ways to refuse a potential client when they ask for your assistance for their pay per click advertising.

1. Say “NO” by telling them that their business is not prepared to dive into PPC.

2. Say “NOT YET”.

Though both responses are ultimately going to sway the prospect away, they imply different meanings. The first response leads your prospect straight towards your competition while the second one turns the potential client into a curious prospect impressed with your honest suggestion.

We will now mention reasons why you should dissuade a prospect and situations when it makes absolute sense to say no.

First, let’s take a look at reasons why you should consider persuading your potential client to wait to integrate PPC into their business:

It’s about your reputation


Most of the businesses, particularly start-ups and small-scale firms, that invest tons of money in unplanned, poorly managed PPC campaigns, generally end up saying they tried but it didn’t work for them, to their PPC service provider.

What’s at risk here is the reputation of the service provider as well as PPC as an advertising approach.

Why let a multitude of SMBs feel that they have been wronged and you mishandled their PPC campaigns when the actual problem was that their business wasn’t ready for PPC in the first place.

It will boost customer loyalty

loyalty 2

No matter how counter-intuitive it sounds to refuse a prospect telling them they’re not yet prepared for PPC, it can help build the prospects’ credibility on your business.

You will sure lose a prospect now but a concerned client that appreciates your honest suggestion will return when they’re ready give PPC a try.

If a prospect contacts your business to take on their PPC but you know that it is not the right time for them to start with it, you got to be honest with them without caring about the lead you’re going to lose.

In addition, listed below are a few situations when you should dissuade a potential client from PPC altogether.

The client’s budget is too small.
They have a poorly designed website.
They show up with unrealistic goals and do not intend to negotiate.
They survive on an ineffective marketing strategy and refuse to rethink.


Though clients are all a PPC firm works for, the abovementioned reasons and situations pretty much explain why and when it is better to say no and turn down a prospect instead of tricking them into hiring you for their PPC project while you know its’ not going to work for them at the time.

Moreover, if you’re a business tired of your filed PPC efforts, Inbound Leads can help. A reputed PPC firm located in Sydney, Inbound Leads assists SMBs get started on PPC and get the most out of their investment with genuine advise and expert guidance.


Inbound Leads

Pay Per Click Advertising: Generate positive ROI right from the start

Ranking your website at the top in organic search results every time is a thought-provoking task, as it requires continuous effort over a long course of time. Pay-Per-Click (PPC) advertising model was first introduced in 1998 and the mechanism was an instant success that was adopted by Microsoft, Yahoo, and later Google.

Major search engines worldwide use PPC as the standard advertising mechanism

PPC paves way for advertisers to literally “Pay per click” when an advertisement is clicked by potential customers. It is one of the easiest methods of increasing traffic on your site. PPC is now the standard mechanism used by major search engines, social media websites and shopping portals for selling advertising.

social media marketing
Search engine giants like Google and Microsoft (Bing) have different PPC systems. Google’s PPC system is popularly known as Google AdWords, while Bing and Yahoo! is called Bing Ads. In Australia Google has approx. 93% market share, with Microsoft (Bing) increasing its market share to approx. 7%. These search engines also have display networks where Google AdSense is by far the largest followed by Double Click, owned by Google.


PPC servicesSocial networks including Facebook, Twitter, LinkedIn and YouTube have adopted PPC advertising options to commercialise their networks. PPC is an internet marketing model that has potential to bring your website on the front page every time a keyword specified to your business is searched, and you are required to pay a miniscule fee, if a buyer clicks on your sponsored link.

PPC can be a great online marketing strategy, let’s find out how

➤ Cost Effective

You are supposed to pay a pre-defined miniscule fee only when someone clicks on your ad. Therefore, your ads will be displayed for free.

➤ Immediate Flexibility

Pay Per Click is a form advertising that can be left running for as long as you require, altered, cancelled, paused, restarted, etc. Your ads will start appearing on the first page of search engine, as soon as you turn on your campaign. Your ads will automatically stop running, as soon as you press the stop button. Since majority of PPC services are fully automated and online based, the PPC campaign can be altered and accessed at any time. You can increase or decrease your daily budget at any time.

➤ Tracking

You will gain market intelligence on what exactly works and what doesn’t. You will be able to know what keywords and ad copy works in favour of your business. Consequently, you can use those keywords and ad copy within your website content to naturally increase its search engine rankings.

Well targeted and intelligent campaigns are rewarded by search engines. Evidently, PPC professionals play a key role, and Inbound Leads, a leading PPC company in Australia, have a force to be reckoned with among the major Pay Per click agencies in Australia. They design PPC campaigns relevant to both search engines and users, catering for most budgets and circumstances.


Give your business maximum exposure with PPC Advertising – Inbound Leads

Watch your ROI grow exponentially by resorting to an effective online marketing tool that can draw targeted traffic instantly. Pay Per click is the ideal online marketing method used to generate traffic to your website, right when you need. Many business owners have discovered the potential of paid advertising that has provided them with improved visibility, traffic and leads.

It is an online advertising model that enables you to pay for top positions on search engines and appear on relevant partner sites. Putting simply, advertisers pay a fee to the search engine each time when their ad is clicked. The difficult part here being, you need to allocate your budget rationally.

ppc advertising firm

You may spend a lot of time in setting up the highest of budgets and end up nowhere. This is where the need of PPC advertising firm arises. Professional PPC services in Australia guarantees you much desired results at the least possible prices. They ensure a sound PPC campaign that generates revenue for every penny you pay for every keyword.

They manage every aspect of a campaign, be it PPC advertising, PPC account management, PPC bids management, PPC campaign management, PC marketing or PPC search engine marketing.

A broad range of PPC services for your business

  • Improved ROI and reduced CPC-An effective advertising campaign can improve your return on investment and brand exposure.
  • Better leads and sales-An actionable strategy can fetch more customer leads and better number of sales.
  • Increased paid traffic-Latest and exemplary PPC services ensure augmented paid traffic for your website instantly.
  • Campaign report management- PPC report management includes implementation of proven strategies after examining the current market position.
  • PPC landing page creation- PPC advertising firm delivers the well-crafted optimised PPC landing page for an effective PPC campaign.
  • Bid management-Vital PPC service that directly impacts the results for business growth.
  • Reduced Cost per conversion- An experienced PPC service provider owns mastery in reducing total cost per conversion, and constantly strives to enhance the quality score.
  • Establishment of Ad campaign-To generate more online sales, PPC proficient professionals offer commendable ad campaign setup.
  • Creation of Ad Copyright-Aim of this service is development of unique campaign that generates lots of benefits in short span of time.

A successful PPC campaign empowers you to acquire targeted leads right from the day it is activated. If you are confused about which paid marketing service would work best for your business, a dedicated PPC advertising firm can help you find the best platforms that have shown the best ROI metrics within your specific industry.