Bing is often overlooked as the “other search engine” but you should consider it for many good reasons. Here’s what you need to Know about Bing Ads.
Bing Ads is the advertising platform you use to display ads on the Bing network, that includes Bing.com, Yahoo.com, and Aol.com search engines. This platform can also be used to advertise on third party websites and apps owned by Bing. Bing’s pay per click marketing service is quite like Google AdWords and its auction dynamics is identical to the AdWords auction. This clearly means that advertisers on Bing can take advantage from a lack of competition, better ad positions and cheaper cost per click.
It is worth noting that Bing claims to reach 59 million users who are not touched by Google. Bing is known to be 3x cheaper than Google when you see the average CPC. An interesting report revealed by Wordsteam says that their clients have experienced nearly 33% cheaper cost per click as compared to Google, when they used Bing Ads.
If you are already advertising on Google and undecided about running ads on Bing Ads marketing platform, Bing has got something exceptional to offer. You can auto import all your current Google Ads using Bing. Therefore, if you want to examine both the platforms to find which one delivers the best results for your business. You can do it easily.
Let’s find out How advertising on Bing is advantageous.
You will be surprised to see the advantages that search engine such as Bing offers to its advertisers. These advantages could supersede the benefits that you may get from offline and even social media advertising platforms.
- Bing Advertising allows you to make better purchasing decisions
If you are searching the term “Driver Brisbane”, you are likely looking to hire a driver in Brisbane. Advertisers can take early advantage by advertising on Bing. They just need to pay certain amount to bring their website at the top of the search results. This will simply allow those who are searching this service to find you instead of your competitor.
- You only pay if your ad works
One of the biggest advantages of Bing is that it uses a pay per click advertising model. This means you will be paying only if someone is interested in your ad to click on it. With this facility, you can also set a maximum monthly or even better, daily budget. So, you will remain under your advertising budget.
- Advanced tracking capabilities
By using Bing’s dashboard, you can see the number of people who saw your ad and those who clicked on it. Bing’s dashboard also shows how much you paid for each click. Everything in one place. Traditional offline media never gave you this opportunity to track ho many people engaged with your advertisement.
- Lower Cost per click
Since fewer people are using Bing to advertise their offerings, the competition is getting lesser. Less competition leads to better ad position and diminishing cost per click. What could be better than knowing the fact that Bing is more than three times cheaper than Google.
If you are finding an effective online advertising platform to get your business in front of a new audience, look no further and get your Bing Ads up and running in no time. It’s a great idea to add Bing Ads to the list of advertising tools you use. And, reach out to those who for whatever reason are excluding Google for their online searches.