You advertise simply to attract customers. But with so many advertising channels to choose from, how will you know which channel is going to be the most fruitful?
Since the human attention span is as low as eight seconds, you need advertisements that:
- Expose you to the appropriate and mass audience
- Leave a dynamic visual impact
- Enable customers to respond immediately
Display advertising takes care of all the above bullet points. But the advantages of display advertising do not end here.
Display advertising is a kind of digital advertising that uses more than just text such as photos, videos, logos, graphics and rich media to attract users to click and be directed to a landing page. When you use more than plain text you not only make your ad stand out above your competitors but also brings customers to your site to take an action. These ads can be used to boost brand awareness and re-engage users who have visited your website previously. Display ads appear on different websites in different sizes and formats.
Display advertising uses banner ads which are paid website ads. These ads appear on websites, mobile apps, on social media platforms or anywhere the user is found surfing the net. One of the best advantage of display advertising is that it provides instant visibility to a targeted audience.
Here are 5 benefits of display advertising that will help you grow your business and expand brand reach.
- Visual appeal
Banner ads often appear on the top or at the side of a page. You can attract customer attention by choosing designs that use strong colours against light background or bright colours on a dark background. Short, sharp and attractive promotional messages can also be used to grab attention. Add whatever you think will be eye catchy and engage new web visitors, for instance attractive fonts, audio or video.
2. Effective targeting
Display advertising enables you to reach your key demographics. Banner ads can be used to attract distant target audience. You can choose the websites on which your ads will appear, decide the targeted geographic area and customers that match your business offering. This flexibility with targeting makes the display advertising an economically efficient and effective advertising channel. Your banner ad will enable you to laser focus on relevant markets which will ultimately help you save a lot money.
3. Increase brand awareness
Digital advertising establishes a firm connection between your potential customers and brands. Once your potential customers begin to recognise your brand logo, name or product after finding it on a few of their preferred websites, they will start associating with it positively as a result, you will win the trust and business from your current and prospective customers.
4. Maximise exposure and access
Internet offers limitless traffic to advertisers. Display advertising offers vast exposure to your business and enables you to access a massive base of potential customers. Banner ads can easily turn leads into loyal customers. influential and persuasive promotional messages can have a massive impact on your return on investment.
5. An instant customer response
Banner ads encourage an instant customer response. They work for so many reasons. Display ads are visually appealing promotional tool that stimulate brand awareness. Their main objective is to drive customers to your website. If your banner ad works right, users are just a single step away from buying your offering.
Display advertising services offer a huge opportunity for brands to grow and increase sales. Display advertising is a cost efficient promotional tool which enables you to set parameters as per your advertising goals and achieve them in no time.