4 TACTICS TO IMPLEMENT FOR YOUR MOBILE SEARCH ADS TO MAKE MORE MONEY

Today’s customers use mobile phones far more than desktops and laptops. Mobile has transformed the way people look for and interact with local businesses. Having said that, if you are not already running mobile search advertising campaigns, you are missing out on opportunities to attract more customers and increase your sales.

Highlighted below are four ways you can optimise your mobile search ads for maximum conversion.

Consider Time and Proximity

If you are running mobile search ads to drive traffic to a physical business location, targeting the entire local area will not make the cut. You don’t want to spend your advertising budget on targeting customers from across the city who have to drive for 30-40 minutes to shop from your store.

To only target consumers who are close enough to your location and have a good chance of visiting your store, you must specify a proximal location or distance to be targeted. In addition, you want to be sure that you aren’t running your mobile ads outside of business hours. Instead, determine the peak hours of the day when your business is in full swing and target your customers during those times.

Improve Landing Page Experience 

A landing page is the stage where a customer decides if they want to visit your website or react to the given call-to-action on the page. A feeble landing page will simply lead to low engagement and even kill your chance of converting the visitor.

To drive high engagement and conversion from your landing page, you must work on your page load speed. Additionally, consider minimising HTML and CSS, eliminating JavaScript in the above-the-fold content which blocks render and enabling compression.

Also, make sure your landing page content is precise, engaging and uses long-tale keywords that address customers’ direct queries.

Make Your Ad Copy Mobile-Centred

Device-specific ad copies can make a huge difference in your click-through rates. Addition of a few extra words in the form of IF-statements can result in a higher CTR for mobiles ads in comparison to desktop ads. For example, use “browse our collection on your phone today” in your ad copy instead of generic text like “browse our collection today”.

Use Extensions for Added Functionality

Ad extensions act as an effective way to make your mobile ads more informative for improved targeting.

According to a Google study, call extensions, when added to mobile ads, increased CTR by 5%. The study also revealed that calls from mobile ads converted three times more than web ad clicks.

Using a combination of location, promotion, price and message extensions in your mobile ads will provide your target customers with more information than generic ads, leading to a huge increase in CTR and user engagement.

To Sum Up

With the vast majority of your target audience using smartphone for web search, it is only recommended to strategically allocate some of your advertising budget to mobile search to boost your overall conversion rate.

Besides these tactics, you want to connect with a mobile advertising expert in Sydney that can build a robust plan for your adverting and help you manage your mobile ads efficiently.

Ways to Increase Mobile Conversion Rate and Improve Your ROI

With the ongoing emergence of digital technology, mobile is one such device which is used by billions of people. Arrival of mobile technologies has changed the landscape of marketing. With more people using mobile devices than desktops, it is essential for businesses to future-proof their strategy by boosting those media conversation rates effectively.

However, according to studies, despite this vast growth in mobile users, businesses and marketers are still not able to make the most of mobile content as compared to that of desktops. If your mobile conversion rate is continuously lagging, then you are at a higher risk to lose large number of your visitors.

There are some super effective ways that help you boost your mobile conversion rate and expand overall ROI for your business.

CONSISTENCY: “Consistent actions create consistent results.” Moreover, being consistent is a fundamental in marketing world. Visitors except something new from the businesses every week. This is the reason, companies emphasise on making regular scheduled offers that help customers to anticipate and engage.

Right offers sent at right time on systematic basis helps to improve mobile conversion rate.

PERSONALISATION: Targeting content based on customer’s behaviour and other related factors is another effective way to boost conversion rate. It has been seen that mobile conversion rates are higher when the user experience is modified to individual needs. Create an experience that is engaging, interactive as well as personalised to the customer’s individual needs and watch the conversions growing.

Personalisation can be based on a wide range of variables including user’s history, location, device used, visitors’ frequency, search preferences, buying behaviours, demographic and psychographic factors etc.

ENGAGEMENT: Mobile marketing and social media marketing are two terms that are very much in sync with each other. 80% of mobile users access social networking sites such as Facebook, Instagram, Twitter from their mobile devices.  Therefore, conversion raise comes from campaigns that integrate with social media strategy. To gain the benefit of higher rate of conversion from mobiles, encourage followers to engage with your mobile campaigns.

EMBED: QR codes, NFC tags, smart images, IoT are few embedded technologies available to marketers. Instead of taking advantage of such technologies, marketers are avoiding these technologies due to the fear of complexity or just lack of knowledge. Whereas, adopting the know-hows can surely increase mobile conversion rate in an effective manner.

SPEED AND PERFORMANCE: A recent study claims, 3 out of 4 mobile websites take 10 seconds or more to load. Moreover, 53% users prefer to leave the website if the loading time is more than 3 seconds. This is the reason website speed performance matters when it comes to optimising conversions.

To increase mobile website performance, make sure to reduce the number of server requests, image size and prioritise your elements that need to be displayed before others.

Doing so, can improve your mobile performance and helps you provide a better user experience.

NAVIGATION: If you fail to navigate your audiences to the right place, probability is you will lose them forever. By overlooking navigation aspect of your mobile website, you are indirectly emphasising your customer to leave your website.

Incorrect service/product navigation annoys the users. Make your CTA button prominent and write apt product descriptions that generate higher readability and eventually increase the conversion rate.

REMOVE POPUPS AND AUTOPLAY VIDEOS: Popups are well-known for generating effective lead, especially if implemented correctly. However, there is nothing more bothersome to experience these popup ads in mobile particularly after every 10 seconds. These auto play videos and popups prevent users from what they actually want to see. As a result, marketers face higher bounce rate.

Therefore, to reap the benefit of higher mobile conversion rate, you definitely need to remove popups from your site now.

Implement these rate booster ways to increase your mobile conversion rate and see the changes in engagement in your site.

Choosing a good marketing agency for your business is very critical in terms of online sales.  Improve your mobile conversion rate by taking advantage of mobile search advertising services now. Get in touch with Australia’s leading firm that offers best mobile advertising services to set up mobile advertising campaign for your business.