Ranking your website at the top in organic search results every time is a thought-provoking task, as it requires continuous effort over a long course of time. Pay-Per-Click (PPC) advertising model was first introduced in 1998 and the mechanism was an instant success that was adopted by Microsoft, Yahoo, and later Google.
Major search engines worldwide use PPC as the standard advertising mechanism
PPC paves way for advertisers to literally “Pay per click” when an advertisement is clicked by potential customers. It is one of the easiest methods of increasing traffic on your site. PPC is now the standard mechanism used by major search engines, social media websites and shopping portals for selling advertising.
Search engine giants like Google and Microsoft (Bing) have different PPC systems. Google’s PPC system is popularly known as Google AdWords, while Bing and Yahoo! is called Bing Ads. In Australia Google has approx. 93% market share, with Microsoft (Bing) increasing its market share to approx. 7%. These search engines also have display networks where Google AdSense is by far the largest followed by Double Click, owned by Google.
Social networks including Facebook, Twitter, LinkedIn and YouTube have adopted PPC advertising options to commercialise their networks. PPC is an internet marketing model that has potential to bring your website on the front page every time a keyword specified to your business is searched, and you are required to pay a miniscule fee, if a buyer clicks on your sponsored link.
PPC can be a great online marketing strategy, let’s find out how
➤ Cost Effective
You are supposed to pay a pre-defined miniscule fee only when someone clicks on your ad. Therefore, your ads will be displayed for free.
➤ Immediate Flexibility
Pay Per Click is a form advertising that can be left running for as long as you require, altered, cancelled, paused, restarted, etc. Your ads will start appearing on the first page of search engine, as soon as you turn on your campaign. Your ads will automatically stop running, as soon as you press the stop button. Since majority of PPC services are fully automated and online based, the PPC campaign can be altered and accessed at any time. You can increase or decrease your daily budget at any time.
You will gain market intelligence on what exactly works and what doesn’t. You will be able to know what keywords and ad copy works in favour of your business. Consequently, you can use those keywords and ad copy within your website content to naturally increase its search engine rankings.
Well targeted and intelligent campaigns are rewarded by search engines. Evidently, PPC professionals play a key role, and Inbound Leads, a leading PPC company in Australia, have a force to be reckoned with among the major Pay Per click agencies in Australia. They design PPC campaigns relevant to both search engines and users, catering for most budgets and circumstances.