Pay Per Click Advertising: Generate positive ROI right from the start

Ranking your website at the top in organic search results every time is a thought-provoking task, as it requires continuous effort over a long course of time. Pay-Per-Click (PPC) advertising model was first introduced in 1998 and the mechanism was an instant success that was adopted by Microsoft, Yahoo, and later Google.

Major search engines worldwide use PPC as the standard advertising mechanism

PPC paves way for advertisers to literally “Pay per click” when an advertisement is clicked by potential customers. It is one of the easiest methods of increasing traffic on your site. PPC is now the standard mechanism used by major search engines, social media websites and shopping portals for selling advertising.

social media marketing
Search engine giants like Google and Microsoft (Bing) have different PPC systems. Google’s PPC system is popularly known as Google AdWords, while Bing and Yahoo! is called Bing Ads. In Australia Google has approx. 93% market share, with Microsoft (Bing) increasing its market share to approx. 7%. These search engines also have display networks where Google AdSense is by far the largest followed by Double Click, owned by Google.

PPC EXPLAINED

PPC servicesSocial networks including Facebook, Twitter, LinkedIn and YouTube have adopted PPC advertising options to commercialise their networks. PPC is an internet marketing model that has potential to bring your website on the front page every time a keyword specified to your business is searched, and you are required to pay a miniscule fee, if a buyer clicks on your sponsored link.

PPC can be a great online marketing strategy, let’s find out how

➤ Cost Effective

You are supposed to pay a pre-defined miniscule fee only when someone clicks on your ad. Therefore, your ads will be displayed for free.

➤ Immediate Flexibility

Pay Per Click is a form advertising that can be left running for as long as you require, altered, cancelled, paused, restarted, etc. Your ads will start appearing on the first page of search engine, as soon as you turn on your campaign. Your ads will automatically stop running, as soon as you press the stop button. Since majority of PPC services are fully automated and online based, the PPC campaign can be altered and accessed at any time. You can increase or decrease your daily budget at any time.

➤ Tracking

You will gain market intelligence on what exactly works and what doesn’t. You will be able to know what keywords and ad copy works in favour of your business. Consequently, you can use those keywords and ad copy within your website content to naturally increase its search engine rankings.

Well targeted and intelligent campaigns are rewarded by search engines. Evidently, PPC professionals play a key role, and Inbound Leads, a leading PPC company in Australia, have a force to be reckoned with among the major Pay Per click agencies in Australia. They design PPC campaigns relevant to both search engines and users, catering for most budgets and circumstances.

inboundleads

Give your business maximum exposure with PPC Advertising – Inbound Leads

Watch your ROI grow exponentially by resorting to an effective online marketing tool that can draw targeted traffic instantly. Pay Per click is the ideal online marketing method used to generate traffic to your website, right when you need. Many business owners have discovered the potential of paid advertising that has provided them with improved visibility, traffic and leads.

It is an online advertising model that enables you to pay for top positions on search engines and appear on relevant partner sites. Putting simply, advertisers pay a fee to the search engine each time when their ad is clicked. The difficult part here being, you need to allocate your budget rationally.

ppc advertising firm

You may spend a lot of time in setting up the highest of budgets and end up nowhere. This is where the need of PPC advertising firm arises. Professional PPC services in Australia guarantees you much desired results at the least possible prices. They ensure a sound PPC campaign that generates revenue for every penny you pay for every keyword.

They manage every aspect of a campaign, be it PPC advertising, PPC account management, PPC bids management, PPC campaign management, PC marketing or PPC search engine marketing.

A broad range of PPC services for your business

  • Improved ROI and reduced CPC-An effective advertising campaign can improve your return on investment and brand exposure.
  • Better leads and sales-An actionable strategy can fetch more customer leads and better number of sales.
  • Increased paid traffic-Latest and exemplary PPC services ensure augmented paid traffic for your website instantly.
  • Campaign report management- PPC report management includes implementation of proven strategies after examining the current market position.
  • PPC landing page creation- PPC advertising firm delivers the well-crafted optimised PPC landing page for an effective PPC campaign.
  • Bid management-Vital PPC service that directly impacts the results for business growth.
  • Reduced Cost per conversion- An experienced PPC service provider owns mastery in reducing total cost per conversion, and constantly strives to enhance the quality score.
  • Establishment of Ad campaign-To generate more online sales, PPC proficient professionals offer commendable ad campaign setup.
  • Creation of Ad Copyright-Aim of this service is development of unique campaign that generates lots of benefits in short span of time.

A successful PPC campaign empowers you to acquire targeted leads right from the day it is activated. If you are confused about which paid marketing service would work best for your business, a dedicated PPC advertising firm can help you find the best platforms that have shown the best ROI metrics within your specific industry.