There’s no denying the capabilities of Google AdWords as a means of paid advertising.
Advertisers who realise the potential of Google AdWords and have an AdWords Management expert by their side, can improve their brand awareness and conversion rate.
However, advertising on Google can be expensive if you don’t have the right PPC strategy and techniques in place. That’s why advertisers are constantly looking for proven and tested ways to increase conversion on their ad campaigns while keeping their costs low.
Keeping that in mind, we have gathered three uncommon yet efficient ways to increase your PPC qualified leads and ROI while making sure you don’t leave any money on the table.
Different landing pages for different ad groups
It may sound like a hassle but if you sell multiple products, it is a good idea to create a separate landing page for each product, which should be optimised for relevant keywords. For example, if you sell synthetic leather shoes as one of collections of men’s formal shoes on offer at your website, you can create a separate landing page with a relevant keyword like “synthetic leather shoes for men” which will direct users to the page of your website that sells synthetic leather shoes.
This will help you in three ways:
- You can ensure that each ad appears more relevant to customers.
- You will increase your search traffic as you are targeting more keywords.
- The high degree of relevance across landing pages will eventually result in high conversion rates.
Copy your competitors
Though you would always hear more experts to keep your ad campaigns unique and creative, there is nothing wrong in peeking into your competitor’s campaigns and copy their keywords. In fact, it is a common practice amongst advertisers to analyse the competitor’s high raking Google ads to find a bunch of profitable keywords to target.
You can use a competitive keyword research tool to check out your competitor’s best performing paid ads and bid on the same keywords that are generating most clicks for them. In addition, you can analyse your competitors’ ad copy to make your own ads more effective and compelling.
Sync AdWords Ads to Bing
Many advertisers aren’t aware of the benefit of using Bing as a paid advertising platform. It might not be as popular a search engine as Google but that’s what makes it an effective advertising platform for new advertisers operating on a tight budget. Since Bing has far less competition for bidding, cost per click on Bing ads can be significantly less than on AdWords ads.
So, if you already have high performing AdWords campaigns with impactful ad copy, you don’t have to reinvent the wheel to advertise on Bing. By simply importing your Google ads to Bing, you can extend the reach of your ads to a new audience while generating more leads and keeping your CTC low.
The best part is Bing offers the “automated imports feature” to allow Google advertisers to easily sync their AdWords campaigns to Bing ads, saving you a lot of time and hassle.
To sum up
These hacks can help you boost performance of your ad campaigns to a great extent. Remember that there are many other ways to drive more leads and conversions through your Google ads, but all of them, in a way, will require you to be smart about your keyword selection and landing page optimisation.