Google AdWords Hacks to Drastically Boost Your Conversion

There’s no denying the capabilities of Google AdWords as a means of paid advertising.


Advertisers who realise the potential of Google AdWords and have an AdWords Management expert by their side, can improve their brand awareness and conversion rate.

However, advertising on Google can be expensive if you don’t have the right PPC strategy and techniques in place. That’s why advertisers are constantly looking for proven and tested ways to increase conversion on their ad campaigns while keeping their costs low.

Keeping that in mind, we have gathered three uncommon yet efficient ways to increase your PPC qualified leads and ROI while making sure you don’t leave any money on the table.

Different landing pages for different ad groups

It may sound like a hassle but if you sell multiple products, it is a good idea to create a separate landing page for each product, which should be optimised for relevant keywords. For example, if you sell synthetic leather shoes as one of collections of men’s formal shoes on offer at your website, you can create a separate landing page with a relevant keyword like “synthetic leather shoes for men” which will direct users to the page of your website that sells synthetic leather shoes.

This will help you in three ways:

  • You can ensure that each ad appears more relevant to customers.
  • You will increase your search traffic as you are targeting more keywords.
  • The high degree of relevance across landing pages will eventually result in high conversion rates.

Copy your competitors

Though you would always hear more experts to keep your ad campaigns unique and creative, there is nothing wrong in peeking into your competitor’s campaigns and copy their keywords. In fact, it is a common practice amongst advertisers to analyse the competitor’s high raking Google ads to find a bunch of profitable keywords to target.


You can use a competitive keyword research tool to check out your competitor’s best performing paid ads and bid on the same keywords that are generating most clicks for them. In addition, you can analyse your competitors’ ad copy to make your own ads more effective and compelling.

Sync AdWords Ads to Bing

Many advertisers aren’t aware of the benefit of using Bing as a paid advertising platform. It might not be as popular a search engine as Google but that’s what makes it an effective advertising platform for new advertisers operating on a tight budget. Since Bing has far less competition for bidding, cost per click on Bing ads can be significantly less than on AdWords ads.

So, if you already have high performing AdWords campaigns with impactful ad copy, you don’t have to reinvent the wheel to advertise on Bing. By simply importing your Google ads to Bing, you can extend the reach of your ads to a new audience while generating more leads and keeping your CTC low.

The best part is Bing offers the “automated imports feature” to allow Google advertisers to easily sync their AdWords campaigns to Bing ads, saving you a lot of time and hassle.

To sum up

These hacks can help you boost performance of your ad campaigns to a great extent. Remember that there are many other ways to drive more leads and conversions through your Google ads, but all of them, in a way, will require you to be smart about your keyword selection and landing page optimisation.


Tanuj Rastogi


Top 5 Reasons to Choose PPC Services For Your Business

PPC (pay per click advertising) is gaining popularity as one of the most profitable advertising and marketing channels around. It is crucial for online business success. Businesses should consider PPC advertising as a necessary component for a successful digital marketing campaign.

PP Services

Many business owners undervalue the unparalleled benefits of PPC and as a result they are missing out on a wonderful opportunity to expand their online business fast in a profitable and controlled manner.

Pay per click advertising, offers a fantastic way to reach your potential customers by promoting your products or services. This can be done through Google AdWords, Bing Ads, Facebook Ads or even Twitter promoted tweets.

What is Pay Per Click advertising?

Pay per click advertising also known as paid search advertising forms an important part of Search Engine Marketing. Together with SEO they are considered as the vital ways to target people using search engines such as Google and Bing to find products to buy or general information.

As the term PPC indicates, as an advertiser you are required to pay only when someone clicks your ad. Over the years PPC model has evolved and you may find PPC campaigns using other pricing models such as CPM (pay per thousand impressions) or CPA (pay when a click on the ad leads to a conversion).

Put simply, the general idea behind the PPC is that it enables you to reach targeted audience quickly by specifying who will see your ads (either by mentioning specific keywords or demographic characteristics) and you will pay only when someone performs an action on your advertisement.

Let’s review in more details why PPC advertising is becoming important for start-ups, small businesses or any business that is interested in doing online business.

  • Pay per click offers great and instant exposure

PPC advertising offers enables you to gain a top position for your ads right from the start. You don not have to wait for months to see the results. Once you set up your campaign, your ad will show up within a few minutes and so, you can start getting impressions and clicks.

  • PPC advertising delivers instant targeted traffic

PPC advertising fetches immediate traffic and helps in generating considerable sales within weeks. PPC is recommended for new websites so that you can generate instant targeted traffic for your new business. SEO on the other hand could be a great investment vehicle in your website’s future value, but the huge bottom line results demand months or years.

You can use both strategies in parallel because of their pros and cons.

  • PPC campaigns are cost effective

You may end up draining all your money, if you are not running your PPC campaign carefully. You can improve your chances of making your campaigns profitable by following these simple rules:

  • Start with small campaigns, measure results from the impressions your ads will receive, the no. of clicks, visits and conversions, and then grow.
  • Use innovative ways to lower your CPC costs and try to achieve more with limited budget.
  • Keep adding more sugar as long as it is profitable- It is perhaps one of the most important rule of PPC management: It says you should increase your budget on profitable campaigns and not on those that are not.
  • Spend money only on those keywords that generate profit- PPC gives you the ability to control your budget and spend it on audiences or keywords that are profitable.

  • PPC works well with other digital marketing channels

PPC is that component of your digital marketing strategy that works with other digital marketing channels. For instance, you can try dynamic search ad campaigns and allow PPC tell you those keywords that are a considerable match for your website. PPC can be used to attract more installations for your mobile application. Also, PPC can be used to get more email signups so that you can boost your email marketing campaigns.

  • PPC offers 24/7 advertising

With handsome budget, you can run your ads for 24/7. This simply means anyone can search your products or services in any time. People will be able to see your ad anytime of the day and explore your website. This will ultimately enhance the no. of enquiries for your business.


The take away message from this write up is that PPC services derive real results for almost any industry, and when done right, the benefits of PPC outweigh risks.


Tanuj Rastogi

How Pay Per Click Advertising Can be Valuable to Your eCommerce site?


If you want to generate traffic for your website, you have multiple options: SEO, social media, content, email, forums, webinars, and various other popular sources. But Pay Per Click work wonders when you have a well optimised ad. You won’t find traffic sources as valuable as pay per click, or PPC.

PPC is an advertising model that enables you to send direct traffic to your website. Your site can also be seen in search, as PPC ads are displayed toward the top of search results. This will result in more no. of eyeballs on your product offering.

It’s not necessary that everyone who visits your site will buy your product, but your conversions can be optimised by testing and experimenting with distinctive designs, colours, offers, keywords and so forth.

It’s hard to convert traffic, but it’s easy to target your content. Dynamic search ads can be a game-changer in this regard.

So, if you are curious to know how PPC can enhance the value of your website over long haul, consider the following categories:

  • Diversified Traffic and revenue sources

Prospective buyers look for the distinctive revenue sources of your site. The less no. of revenue channels you have, and the more inclined you are on any one traffic model, the more risk your site may face. The risk of losing revenue.

If you have diversified revenue channels, buyers will value your website more. This simply means if your website is at risk of losing one revenue source, the persistence of backup sources will enable your business to be valued more, thus rendering it more longevity.

If you haven’t yet included PPC to your promotional efforts, you must think about adding it soon.

  • Sales and conversion stats


PPC ads allow automatic tracking. You will be able to log into your account, after you run an ad campaign. You can view all relevant stats to see the performance of your ads. This way you can nail down your conversion rate and cost per acquisition.

Prospective buyers are always interested in these numbers since they want to know the expenses involved in driving revenue. The bottom line is that buyers want to know whether their investment is worthwhile or not. They want to see the numbers associated with conversion and acquisition. And, this collected data will prove invaluable to the sales process.

  • The ability to target better

PPC works nothing less than pushing your ads in front of those who searches for a specific keyword. But in AdWords, for instance, you can upload email list of your customer.

As you gain access to more customer data and get more sales, you can easily refine your targeting by importing this data into your PPC platform. This way you can target look alike or similar audiences. That’s how “remarketing” offers an effective way of gaining lifetime value from your customers.

Dynamic search ads allow you to display your ads based on the content of your site, not just on keywords of your choice. This simply eliminates the need for list of keywords and even landing pages. Thereby, helps in boosting your ROI.

  • Integration with other channels

After gaining the knowledge of how you can leverage your customer list and email for remarketing and targeting purpose, it is important to tell how chances of integration between diverse channels and platforms are going to thrive.

Social media stands as the perfect example. Famous sites like Twitter and Facebook are going to be valuable pertaining to audience building and targeting.


Ecommerce business owners should start considering pay per click advertising seriously. Web application development companies offer PPC services that allow you to reach your target audience that were previously unreachable.


Tanuj Rastogi


Top 5 reasons to Hire an AdWords Expert for your Business

Have you been wondering why you should hire AdWords expert to help you with your Google AdWords campaign? If yes, there are so many reasons to hire a Google AdWords management expert. It takes technical know-how to review every potential facet of your Google AdWords account and deliver targeted traffic. That’s why most companies hire a Google AdWords Management professional.

Here are top 5 reasons to hire a Google AdWords management specialist.

hire specialist

1. An AdWords specialist will ensure better results

If you are thinking to set up your own Google AdWords account and get the best possible results from it, then don’t. Trying to get remarkable results naturally is not a cake walk. AdWords experts set up campaigns that send extremely targeted traffic to your eCommerce website. There are complex potential settings that they adjust to give optimum exposure to your campaigns. Novice will not be able to set up a proper campaign. Only an expert can understand the ins and outs of auction style environment and is able to deliver better results. AdWords experts develop optimised AdWords campaigns that deliver high return on investment.

2. An AdWords management expert will be less expensive in long run

AdWords management professionals can pay for themselves in no time. Google AdWords is a great lead generation online advertising program that helps you to reach targeted customers. You can create custom ads using Google AdWords with lots of customisation options like custom audience, custom budget etc.

By hiring AdWords expert, you are streamlining your company’s campaign and reducing cost. It makes no sense in wasting thousands of dollars in building improper and inefficient campaign. AdWords expert will help you to improve the rate of new clients coming to the business. This will certainly result in a better bottom line in long run.

3. AdWords specialists proactively manage your campaigns.

A static AdWords campaign simply indicates a dead campaign. Your campaign should be active and running, reflecting the data from statistics and analytics. That’s why you need someone who can continually test and track your campaigns. If these campaigns are left alone, then chances are that they will end up costing heavily and get very little results.

4. AdWords Experts will bring new business for you

When the campaign is run properly, it will help you attract new business, and it will do so regularly. Successful campaigns bring in new leads and inquiries, so you will always have new prospects and clients coming through the virtual door. AdWords management experts do everything in their power to drive new business for you.

5. Google AdWords experts allow you to target highly specific searches

Google AdWords is better known for keywords. If your keywords and keyword phrases are more targeted, your ads will be ranked better by Google. Professional AdWords management experts do the smart work by selecting the most optimised, targeted keywords for your campaigns. That’s how you reach to those consumers who are actively looking for products or services you are offering right now.

Concluding Thoughts

Google AdWords is considered as one of the most powerful advertising tools ever created. Using it you can reach your prospective customers, attract traffic to your business, and ultimately boost sales.

The rewards from Google AdWords can be tremendous, if you hire professional AdWords management agency. AdWords Management professionals will do the specialty and technical work for you. But there’s no point in wasting your time and resources in setting up Google AdWords campaign on your own. Starting a marketing strategy without the expert help will only waste your valuable time and money.

Pay Per Click Advertising: Generate positive ROI right from the start

Ranking your website at the top in organic search results every time is a thought-provoking task, as it requires continuous effort over a long course of time. Pay-Per-Click (PPC) advertising model was first introduced in 1998 and the mechanism was an instant success that was adopted by Microsoft, Yahoo, and later Google.

Major search engines worldwide use PPC as the standard advertising mechanism

PPC paves way for advertisers to literally “Pay per click” when an advertisement is clicked by potential customers. It is one of the easiest methods of increasing traffic on your site. PPC is now the standard mechanism used by major search engines, social media websites and shopping portals for selling advertising.

social media marketing
Search engine giants like Google and Microsoft (Bing) have different PPC systems. Google’s PPC system is popularly known as Google AdWords, while Bing and Yahoo! is called Bing Ads. In Australia Google has approx. 93% market share, with Microsoft (Bing) increasing its market share to approx. 7%. These search engines also have display networks where Google AdSense is by far the largest followed by Double Click, owned by Google.


PPC servicesSocial networks including Facebook, Twitter, LinkedIn and YouTube have adopted PPC advertising options to commercialise their networks. PPC is an internet marketing model that has potential to bring your website on the front page every time a keyword specified to your business is searched, and you are required to pay a miniscule fee, if a buyer clicks on your sponsored link.

PPC can be a great online marketing strategy, let’s find out how

➤ Cost Effective

You are supposed to pay a pre-defined miniscule fee only when someone clicks on your ad. Therefore, your ads will be displayed for free.

➤ Immediate Flexibility

Pay Per Click is a form advertising that can be left running for as long as you require, altered, cancelled, paused, restarted, etc. Your ads will start appearing on the first page of search engine, as soon as you turn on your campaign. Your ads will automatically stop running, as soon as you press the stop button. Since majority of PPC services are fully automated and online based, the PPC campaign can be altered and accessed at any time. You can increase or decrease your daily budget at any time.

➤ Tracking

You will gain market intelligence on what exactly works and what doesn’t. You will be able to know what keywords and ad copy works in favour of your business. Consequently, you can use those keywords and ad copy within your website content to naturally increase its search engine rankings.

Well targeted and intelligent campaigns are rewarded by search engines. Evidently, PPC professionals play a key role, and Inbound Leads, a leading PPC company in Australia, have a force to be reckoned with among the major Pay Per click agencies in Australia. They design PPC campaigns relevant to both search engines and users, catering for most budgets and circumstances.


Give your business maximum exposure with PPC Advertising – Inbound Leads

Watch your ROI grow exponentially by resorting to an effective online marketing tool that can draw targeted traffic instantly. Pay Per click is the ideal online marketing method used to generate traffic to your website, right when you need. Many business owners have discovered the potential of paid advertising that has provided them with improved visibility, traffic and leads.

It is an online advertising model that enables you to pay for top positions on search engines and appear on relevant partner sites. Putting simply, advertisers pay a fee to the search engine each time when their ad is clicked. The difficult part here being, you need to allocate your budget rationally.

ppc advertising firm

You may spend a lot of time in setting up the highest of budgets and end up nowhere. This is where the need of PPC advertising firm arises. Professional PPC services in Australia guarantees you much desired results at the least possible prices. They ensure a sound PPC campaign that generates revenue for every penny you pay for every keyword.

They manage every aspect of a campaign, be it PPC advertising, PPC account management, PPC bids management, PPC campaign management, PC marketing or PPC search engine marketing.

A broad range of PPC services for your business

  • Improved ROI and reduced CPC-An effective advertising campaign can improve your return on investment and brand exposure.
  • Better leads and sales-An actionable strategy can fetch more customer leads and better number of sales.
  • Increased paid traffic-Latest and exemplary PPC services ensure augmented paid traffic for your website instantly.
  • Campaign report management- PPC report management includes implementation of proven strategies after examining the current market position.
  • PPC landing page creation- PPC advertising firm delivers the well-crafted optimised PPC landing page for an effective PPC campaign.
  • Bid management-Vital PPC service that directly impacts the results for business growth.
  • Reduced Cost per conversion- An experienced PPC service provider owns mastery in reducing total cost per conversion, and constantly strives to enhance the quality score.
  • Establishment of Ad campaign-To generate more online sales, PPC proficient professionals offer commendable ad campaign setup.
  • Creation of Ad Copyright-Aim of this service is development of unique campaign that generates lots of benefits in short span of time.

A successful PPC campaign empowers you to acquire targeted leads right from the day it is activated. If you are confused about which paid marketing service would work best for your business, a dedicated PPC advertising firm can help you find the best platforms that have shown the best ROI metrics within your specific industry.