PPC (pay per click advertising) is gaining popularity as one of the most profitable advertising and marketing channels around. It is crucial for online business success. Businesses should consider PPC advertising as a necessary component for a successful digital marketing campaign.
Many business owners undervalue the unparalleled benefits of PPC and as a result they are missing out on a wonderful opportunity to expand their online business fast in a profitable and controlled manner.
Pay per click advertising, offers a fantastic way to reach your potential customers by promoting your products or services. This can be done through Google AdWords, Bing Ads, Facebook Ads or even Twitter promoted tweets.
What is Pay Per Click advertising?
Pay per click advertising also known as paid search advertising forms an important part of Search Engine Marketing. Together with SEO they are considered as the vital ways to target people using search engines such as Google and Bing to find products to buy or general information.
As the term PPC indicates, as an advertiser you are required to pay only when someone clicks your ad. Over the years PPC model has evolved and you may find PPC campaigns using other pricing models such as CPM (pay per thousand impressions) or CPA (pay when a click on the ad leads to a conversion).
Put simply, the general idea behind the PPC is that it enables you to reach targeted audience quickly by specifying who will see your ads (either by mentioning specific keywords or demographic characteristics) and you will pay only when someone performs an action on your advertisement.
Let’s review in more details why PPC advertising is becoming important for start-ups, small businesses or any business that is interested in doing online business.
- Pay per click offers great and instant exposure
PPC advertising offers enables you to gain a top position for your ads right from the start. You don not have to wait for months to see the results. Once you set up your campaign, your ad will show up within a few minutes and so, you can start getting impressions and clicks.
- PPC advertising delivers instant targeted traffic
PPC advertising fetches immediate traffic and helps in generating considerable sales within weeks. PPC is recommended for new websites so that you can generate instant targeted traffic for your new business. SEO on the other hand could be a great investment vehicle in your website’s future value, but the huge bottom line results demand months or years.
You can use both strategies in parallel because of their pros and cons.
- PPC campaigns are cost effective
You may end up draining all your money, if you are not running your PPC campaign carefully. You can improve your chances of making your campaigns profitable by following these simple rules:
- Start with small campaigns, measure results from the impressions your ads will receive, the no. of clicks, visits and conversions, and then grow.
- Use innovative ways to lower your CPC costs and try to achieve more with limited budget.
- Keep adding more sugar as long as it is profitable- It is perhaps one of the most important rule of PPC management: It says you should increase your budget on profitable campaigns and not on those that are not.
- Spend money only on those keywords that generate profit- PPC gives you the ability to control your budget and spend it on audiences or keywords that are profitable.
- PPC works well with other digital marketing channels
PPC is that component of your digital marketing strategy that works with other digital marketing channels. For instance, you can try dynamic search ad campaigns and allow PPC tell you those keywords that are a considerable match for your website. PPC can be used to attract more installations for your mobile application. Also, PPC can be used to get more email signups so that you can boost your email marketing campaigns.
- PPC offers 24/7 advertising
With handsome budget, you can run your ads for 24/7. This simply means anyone can search your products or services in any time. People will be able to see your ad anytime of the day and explore your website. This will ultimately enhance the no. of enquiries for your business.
The take away message from this write up is that PPC services derive real results for almost any industry, and when done right, the benefits of PPC outweigh risks.